No Talkies Returns a box-office hit with media agencies!
No Talkies Returns, the national level dumb charades competition between media agencies organized by Sony Max concluded on an entertaining note with Mumbai’s Red Fuse team taking away the trophy. With a quest to find the ‘Filmi Deewana’ amongst media agencies, the channel carried out this interactive and entertaining initiative for the second year. The channel received an overwhelming response with more than 150 teams registering this year as compared to a 100 teams in year one. Media agencies that signed up for the event included Maxus, MEC, Mindshare, Motivator, Madison, Zenith Optimedia & OMD amongst many others. With engaging regional rounds held across the cities of Bangalore, Delhi and Mumbai, the Grand Finale in Mumbai received a thumping response from media agencies and saw them battle it out to win the much coveted title of No Talkies Returns 2014. Participants put their acting skills to the test as they competed against each other in a series of exciting rounds. Teams that qualified for the Finale round included MEC from Bangalore; Maxus and Lintas from Delhi; and OMD and Red Fuse from Mumbai.
Commenting on the success of the event, Vaishali Sharma, VP Marketing, Max said, “We are immensely glad with the success of our initiative which had media agencies display their ‘Filmy Deewanapan’ side. Seeing how well received this competition was, encourages us to bring it back year on year. We as a channel hope to keep the Bollywood spirit high by inspiring people through our unique endeavours.”
- Dharmishtha Dagia
