Sony Six launches NBA Inside Stuff: India Edition!
For the first time in India, Sony Six, India’s premier sports and entertainment channel, will launch a version of NBA Inside Stuff, the ground-breaking sports and entertainment all-access show, exclusively for audiences in India. The program includes behind the scenes coverage of the NBA and its players along with highlights of the league’s activities in India.
Derived from the popular American television show which airs on NBA TV, the Indian version will have its own local spin of in-depth reporting highlighting some of the NBA’s biggest stars and most exciting teams, all packaged with a fresh new look to enthral Indian sports fan. The show will air on Sony Six every Sunday at 12:00 pm with the first episode airing on Sunday, 2nd March. Known for its trademark off-the-court features with NBA players, NBA Inside Stuff will provide fans with a unique perspective of the game. The trailblazing weekly show will tip off its first episode with a unique look at the recently concluded NBA All-Star 2014 in New Orleans. The 30 minute weekly show will be co-hosted by Manish Nawani and Neelam Sivia, who will take fans through an inside tour of the NBA which includes behind-the-scenes activities and off-court features about the NBA and its biggest stars. The show is designed to be interactive with the fans of the game and will also act as a platform for sport enthusiasts to sample the best of the NBA globally and basketball in India.
- Dharmishtha Dagia