Jay Soni who was last seen in Sanskar would be seen in Yash Patnaik's  Kuch Rang Pyar Ke Aise Bhi in a parallel lead (long cameo) of Dr. Rithwick. He would be the new man opposite Erica Fernandes (Sonakshi Bose) and bring in a fresh twist in the love story. 
Jay Soni says, "I am playing a Bengali doctor. I have always been scared of doctors but I am getting an opportunity to play one. My positive image worked in my favour as the role is of a positive character". Sources say many actors were the contenders for this role as the story needed a new twist to generate more curiosity in the storyline.

Recently, viewers saw how a nervous Ishwari (Supriya Pilgaonkar) consumed an overdose of sleeping pills leaving everyone shocked. Scared for his mother's well-being, Dev (Shaheer Sheikh)  will blame his relationship with Sona for his mother’s condition. An upset Dev, will take the toughest decision that will change his life forever – to part ways with Sona.  

Jay Soni's entry will bring in the much needed momentum in the story.