• 
• 
• 
• 
• 

Sara  Khan’s  entry in Color show  Kavach  replacing  Mahak Chahal  has not seen a major fall in ratings.  Having said that this  Ekta Kapoor produced  supernatural show is just not able to win audiences  hearts as  Naagin was doing.  The later snake show will be back soon.

SAB TV  new  shows   Khidki and  Bhanumati on  Duty  have been damp squibs till now.  Life Ok  Bahu Humari Rajni_Kant   though still channel driver, has ceded lots of ground since its launch at start of the year, which will affect channel’s  overall  numbers. Coming to  Star  Plus  latest   offering  Ishqbaaz   is below par compared to Star’ old horses  like  Yeh  Ristha which is running for  5 years. It is yet better then what Jaana Na Dil Se Door(launched May  9th   2016)  is doing. It is rating quit low even in the new 10.30 pm.  A show cant do same numbers in both  Prime  Time and early Prime .  Zee TV’s new serial  Amma is also doing  badly in its early avatar.

 IIFA on Colors also did not rate enough to compensate for the sheer numbers of stars and fanfare seen on stage.  Color’s  Kasam  is doing good. It is slightly  below  Ye Hai Mohabbatein (Star  Plus which is number one show this week. 

A.M.