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&pictures, India's premium mass Hindi movie channel, has always aimed to provide its audiences with edge-of-the seat entertaining movies. The channel showcases the latest Bollywood movies that provide complete entertainment to its viewers. This weekend, the channel will take its audiences through a thrilling ride with the World Television Premiere of NH10 on Saturday, 31st October at 8 PM.



Anushka Sharma seems to be a fearless person both on-screen and off-screen. One of the youngest female producers today, she took up the courageous decision to produce her first venture with an unconventional project like NH10. The film high on content deals with a woman who strikes back when left in a dire situation. NH10 brings out the harsh realities of the Indian society to the fore and has done exceedingly well at the box office.

When asked about the state of women in India, Anushka Sharma expressed, “Unfortunately we live in a society where the core human right like safety is overlooked. It’s heartbreaking to hear and read about incidents where women are still being attacked for trivial reasons. We may have evolved as an economy but we need to evolve as a society too. As a citizen, we have a fundamental duty in contributing to bring in an order to ensure dignity and respect for women. Gender equality should be an integral part of every child’s consciousness quotient. “

Ruchir Tiwari, Business Head Hindi Movie Channels, ZEEL said, “Keeping its brand promise of showcasing blockbuster movies, &pictures brings to its audience the premiere of NH10 – a thrilling experience like never before. We seldom get to watch such unconventional topics in Hindi cinema and we are glad to offer it to our viewers.”

NH10 is a story of a cosmopolitan working couple on a road trip and how they get involved in an unfortunate incident that changes their lives forever. Directed by Navdeep Singh garnered immense appreciation from critics and audiences alike. The film also received positive comments from famous celebrities including:

Virat Kohli’s tweet read, “Just watched #NH10 and I am blown away. What a brilliant film and specially an outstanding performance by my love @AnushkaSharma. SO PROUD:)”

Karan Johar who tweeted, “From edge of the seat to exceptionally compelling...this ride makes you invest in every moment!”

Varun Dhawan’s tweet read, “#girlpower @AnushkaSharma is outstanding.#nh10 is must watch specially for all the men. Superb job Navdeeep.”

Riteish Deshmukh tweeted, “#NH10 is an absolute edge of the seat thriller- @AnushkaSharma is the new angry young woman in town- brilliance personified. Take a bow.”