Puma, increasingly focusing on the women’s training category has introduced Pulse XT, a dynamic lightweight training shoe that is geared towards adapting to the unique boldness and flexibility of any workout. The brand also announced its association with actress, model and fitness buff Jacqueline Fernandez as Puma’s new training ambassador.

Pulse XT is a shoe that will appeal to a wide audience of women with its unparalleled features, uninhibited versatility and bold look. It is designed to use its responsive EverTrain Footbed Technology that provides the perfect underline to every workout. Jacqueline Fernandez, said, “Puma is a brand that I have long admired and it is what I wear for my regular workouts. I am very excited about the enthusiasm the brand has towards the women’s training category. As an avid track runner, basketball and badminton player and Zumba enthusiast, I find that the new Pulse XT is just right for my training needs since it integrates new age technology with classic style.”

Abhishek Ganguly, MD, Puma India, said, “This year, Puma has increased focus on the women’s fitness category and we are proud to introduce products with great technical features for this category. We are also extremely happy to be associated with Jacqueline Fernandez as our training ambassador. She is a fitness buff and the perfect ambassador for the category.” While Celebrity trainer and fitness expert, Eefa Shrof, said, "In today’s times there is an increasing interest in women’s training and women are now staying fit and working out more than ever. The Pulse XT is a versatile shoe meant for all kinds of workout. I am also associating with Puma to conduct the first ever training boot camp for women.”

- Dharmishtha Dagia