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India’s home-grown and men’s lifestyle brand Grasim recently conducted a brand shoot with its brand ambassador John Abraham. He acts as a perfect catalyst to communicate the brand attributes and connect with the consumers. The latest brand shoot has featured John in Grasim’s upcoming Autumn/Winter Collection’15 and Festive Collection’15. It is the outcome of an innovation driven-culture, diligent research and development and a dedication to live up to consumer expectations. The brand shoot showcased Grasim’s upcoming offerings of God’s & King’s (unique selection of highly fashionable fabrics in distinctive designs and colours), Velino (super soft luxurious fabrics with excellent drape), Impressions (fabrics in a wide variety of shades and colours), Tweed (fabric having a soft flexible texture which is excellent for jackets), Linen Country (100% linen fabrics offering exceptional coolness and freshness) in addition to the all new Autumn/Winter’15 collection featuring 100% cotton formal, semi-formal and casual shirts along with chinos, cord trousers and formal trousers. The collection also featured the latest Tweed jackets.

- Dharmishtha Dagia