In the advertising world, Cricket world cup was the most important moment of Q1 in 2015. But the world has changed since the last cricket world cup in 2011. More users are now on the Internet, social media commentary actually drives live entertainment and the match is played both on field and off the field across the Internet. We look at the top trending ads of Q1 on YouTube in India and yes cricket was the flavour of the quarter.

Gillete’s ‘the best a fan can get’ is the most watched campaign followed by ‘Mauka Mauka’ campaign on YouTube. Users lapped up campaigns built around Cricket. So what’s the insight - how can marketers capture users attention during big cultural moments in the digital world. It’s clear from the list that users love content built around things that they’re passionate about. Understand fans’ passions and create content around them to grab their attention. This could be a hero piece of content or a series of snackable content that’s targeted moments in and around the game that fans care about.

1 https://www.youtube.com/watch?v=kLGuK0rpHao - Gillette

2 http://www.youtube.com/watch?v=6SRQQ1jdBJw - Mauka (India vs Bangladesh) - ICC Cricket World Cup 2015

3 http://www.youtube.com/watch?v=5iELzZTJ890- Boost Cricket Anthem - Hey Champion, Stay Champion

4 https://www.youtube.com/watch?v=sLgWCwuHtS4 - Pepsi - #LiveItAbhi

5 http://www.youtube.com/watch?v=niun_R6oviM - Ranbir Kapoor + Saavn Cricket - World Cup 2015 Ad - Valentine's Day

6 https://www.youtube.com/watch?v=A4WZF74dAg4&internalcountrycode=IN - Pidilite

7 http://www.youtube.com/watch?v=7DnGopXRriE - Sony BRAVIA TVC: The Most Colourful Cricket Experience

8 http://www.youtube.com/watch?v=aMMwjjFTr4s - Google+ Cricket FacePaint

9 http://www.youtube.com/watch?v=C3ZONLNdiCQ - Stumped by Cricket World Cup timings? Don't Worry, Lay's is here..Kyunki #YehGameHiHaiTasteKa

10 http://www.youtube.com/watch?v=xDy3urtZSk4 - Micromax Unite Cricket Anthem 2015