HE Deodorant, the popular male grooming brand from the house of Emami Ltd in collaboration with MTV, the iconic youth brand, have announced the launch of MTV HE Ticket, a 13-week reality show that will take contestants on exhilarating and one-of-a-kind adventures across India. The show started with call for entry through the microsite www.mtvindia.com/heticket, and will premiere only on MTV on May 9th with a shortlist of 30 contestants selected assiduously through an online “All For Entry Mechanism”.

MTV HE Ticket, a platform that encourages the youth to ‘Be Interesting’ by treading roads less travelled will also test the endurance levels of contestants by making them encounter the extremes and the unplanned that this country has to offer. The first round of enlisting involves uploading a video by the participant on the microsite www.mtvindia.com/heticket trying to impress and convince the MTV judges with the interesting quotient in the person.

- Jigna Shah