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  Karan Johar
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  Ranbir Kapoor

Star India, the country’s leading media and entertainment conglomerate, has launched a nationwide public service campaign ‘Ek Padosi hi Padosi ke Kaam Aata Hai’ with the NGO CARE India to mobilise relief for the natural disaster that struck Nepal and parts of northern India claiming more than 5,000 lives. A massive earthquake of 7.8 magnitude struck Nepal on April 25, 2015, the worst to hit the Himalayan Kingdom in 80 years. In India, states of Bihar, West Bengal and Uttar Pradesh have also suffered the wrath of the earthquake.

The Star India campaign will involve Bollywood celebrities like Ranbir Kapoor, Karan Johar, Anushka Sharma Preity Zinta and a host of Star network’s renowned icons who will appeal to Indians for donations, which will be channeled directly to CARE India. Viewers will have an option to donate online, or through cheques or demand drafts. The campaign will work along the lines of Operation Maitri, initiated by the Indian government.

CARE India has been working in India for over 60 years, focusing on ending poverty and social injustice. The NGO is assessing the situation on the ground in all the affected areas of Nepal and moving relief material where it is needed most. CARE has begun distribution in some of the areas and hopes to reach out to more than 50,000 people in the coming days.

- Jigna Shah