Upholding their legacy of being the country’s leading English business new channel, Bloomberg TV India known for delivering cutting edge content which helps viewers to take informed decisions, started the year with comprehensive show line ups for the Union Budget 2015 which showcased the best-in-class insights, analyses, reports, debates and interviews appealing to a large spectrum of audience - global & domestic influencers. Commenting on the exciting line-up for 2015, Mr. Alok Nair, Executive Vice President and Business Head, Bloomberg TV India, said, “We have consistently sought to bring content of value to our viewers and this is what has reinforced our position in the business news broadcasting market. Our Union Budget coverage was a reflection of our proficiency and experience. To strengthen our content delivery, we have launched a host of new shows and segments targeted at corporate India and market viewers like Street Smart has new segments – Trading Day and Dealing Room which capture the essential insights and early morning market trends when trading begins; Lunch Money, a mid-day wrap that highlights the big stories from the markets along with Deal Street – a segment that talks about the world of Venture Capitalists, Private Equity, Funding, Acquisitions and everything in the world of Finance ; Market Movers, gives the sharpest and insightful analysis on the biggest stock the market is talking about