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Zee Classic unveils its new positioning!


India’s one and only classic Hindi movie channel, that brings evergreen classics beyond television sets will unveil its brand films highlighting its core proposition of ‘Woh Zamaana, Kare Deewana’ during the telecast of its celebrated musical concert ‘RD Night’ on Sunday, April 26, 2015 at 1 PM. The two brand films aim to engage and immerse today’s audiences to the most significant period in the evolution of Indian Cinema. It is Designed and developed by Whyness and produced by Abstract Films, the films are directed by Pariskhit Vaidya. They encapsulate the ethos of bringing alive an era of films that not only enchanted but was also revered by the audiences. Rehashing the cult classic path-breaking films such as Padosan and Sholay, the brand films reconstruct the scenes merged with contemporary situations and characters. Where Padosan captures the innocence of love at first sight between nave Bhola (Sunil Dutt) and his lovely neighbour played by Radhika Apte, Sholay unarguably captures the thrill and action envisaged probably by every average adventure seeking Joe!