Actor Siddhant Karnick is in a state of shock after he came to know of some reactions to his latest commercial for a leading telecom company. Siddhant who is a popular face in commercials did this commercial in Malaysia few weeks back. The commercial defines a very sweet and unique relationship of a married couple where the wife is the boss of her husband. And one evening the wife asks her husband to work and meet the deadlines and goes back home. And after reaching home she prepares dinner of her hubby's choice. And also make a video call to her husband to show the dinner for her to portray the strength of the network. The ad is being directed by Vinil Mathew who also directed Hasee Toh Phasee this year. Talking more about this controversy Siddhant says, "I have never thought in my wildest dreams that this cute presentation of a couple’s relationship in a commercial will create such a bizarre controversy. With Vinil, this is my third commercial and we both have a very good rapport and he is also someone who is a perfectionist and knows how to extract the true emotions in an ad film. I wish people have better things to do in their life. The ad defines that how caring you can be with your husband inspite of telling him to work you are also cooking for him."

He also feels the reactions from certain group of people is really not logical. "I have read people have commented about double income group and no kids and why the couple could not afford to have  maid. How can one explain everything in a couple of minutes in commercial? And whatever feedback I have got mostly are from my female friends, they just loved it and as few thinks it is a very romantic way of showing your love for your husband."

- Jigna Shah