MARD founder Farhan Akhtar extends upport to women’s empowerment through tele series Main Kuch Bhi Kar Sakti Hoon. The trans media serial had reached out to  58 million viewers in Season One aims to  promote women’s empowerment and is a joint initiative by Population Foundation of India and Doordarshan. In a big push for women’s empowerment in the country, the founder of the initiative MARD (Men Against Rape and Discrimination), Farhan Akhtar today extended support to the popular trans media serial, Main Kuch Bhi Kar Sakti Hoon.

“Main Kuch Bhi Kar Sakti Hoon" has shown great potential of being a catalyst for change as seen from the feedback the serial has received. The serial representing women’s empowerment, and MARD, representing responsible masculinity, have come together as Hum Kuch Bhi Kar Sakte Hain to bring in the change we want to see. Women can achieve anything, they need to have the confidence and belief in themselves and society needs to create an environment of support and safety. Men play an important role in the creation of such an environment by being sensitive to these aspirations and by treating women as equals,” said Farhan Akhtar.

Main Kuch Bhi Kar Sakti Hoon challenges deep-rooted social norms like child marriage, early pregnancy and gender based violence. Season Two began telecast on April 4, 2015 on Doordarshan and will run every Saturday and Sunday at 7:30 pm.

- Jigna Shah