COLORS today announced its partnership with Wizcraft International Entertainment acquiring complete broadcast rights to the world’s biggest Indian Film Awards- International Indian Film Academy (IIFA) Awards 2015, to be held in Kuala Lumpur, Malaysia in June this year. IIFA recognizes and honours artistic and technical excellence in Indian cinema and projects the Indian Film Industry on larger-than-life platforms across the globe. Raj Nayak, CEO – COLORS, said, “Over the years, the IIFA Awards has become a global cultural phenomenon that has put Indian cinema on the global radar and we are proud to be associated with it. With the inclusion of IIFA Awards to our bouquet of offerings, COLORS will now curate exceptional entertainment offerings capturing best of Indian film industry.
Elaborating on this year’s IIFA Awards, Sabbas Joseph, Director, Wizcraft International Entertainment said, “Since its inception, the concept of IIFA has evolved from becoming an awards evening to a weekend of festivities where the entire film fraternity comes together to celebrate the excellence of Indian cinema. This year, Videocon d2h IIFA Weekend includes events which recognize the talent that is responsible for the grandeur and technical expertise making Indian films more relatable globally.