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  Sushmita Sen at Jabong Online Fashion Week Announcement!
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  Sushmita Sen at Jabong Online Fashion Week Announcement!

Jabong.com announced the second edition of Jabong Online Fashion Week (JOFW) at Dusit Devarana in New Delhi today. Gorgeous Sushmita Sen announced it along with the esteemed jury. Jabong.com through its second season endeavours to provide the industry with the most incredible talent from various genres including designing, modelling, hair styling, make up and fashion photography from a search held across the country. Apart from offering a platform to the winners to showcase their work, Jabong.com will also impart training from the illustrious jury comprising of Nandini Bhalla, Noyonika Chatterjee, Varun Bahl, VidyaTikari, Lubna Adams and Colston Julian who will be sharing their valuable expertise to further hone their skills.

Commenting on the launch Praveen Sinha, MD & Founder, Jabong.com says, “With Jabong Online Fashion Week, we aspire to represent the fashion industry and provide the fraternity an online platform to grow. JOFW is aimed at gathering best of talent and fashion aficionados giving them an opportunity to showcase their talent with the guidance of stalwarts of the industry. Jabong has always strived to provide the customers and industry, with the best of talent and services, and JOFW is one such initiative by the brand.”

Thrilled to be associated with the launch of JOFW, Sushmita Sen, said, “Online Shopping is the buzzword these days, and the shift has been evidently drastic from offline to online. Bearing in mind from where this industry started to where it has gone now, it’s a pleasure for me to launch Jabong Online Fashion Week! It is a platform that will not only nurture young talent but also hone their skills with a thorough guidance from influencers of the industry. I would like to wish all the very best to all the participants.”


- Dharmishtha Dagia