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  Alessandro Del Piero at Shoppers Stop!
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  Vinay Bhatia, Alessandro Del Piero, Arti Gudal, Vito Dell'Erba & , Sumeet Soni

Recently signed as the brand ambassador for The Woolmark Company’s Merino Wool, No Finer Feeling global fibre advocacy campaign, Alessandro Del Piero, the Italian football legend, world cup winner, and marquee player of the Delhi Dynamos Club- ISL visited the Shoppers Stop store in Juhu, dressed in a Merino wool, a light-weight woolen shirt by Raymond Ltd. Speaking on the occasion Alessandro Del Piero said, “I really feel excited to be in Mumbai as I have got a chance to meet all my fans who live here. I must say people here are football fanatics and have a great knowledge. I feel great to be associated with The Woolmark Company as I feel connected to the brand because when I wear Merino Wool I feel very comfortable. I feel right with myself because I can do everything, I can go anywhere. It’s great and I love it.”
 
Arti Gudal, Country Manager at The Woolmark Company said, “We feel honored to be associated with such a legendary footballer as Del Piero. His familiarity with Australian Merino wool will help create a greater brand connect with Indian consumers. Educating consumers about the versatility of Merino wool fibre and its use in fine fashion, high-tech sports, and casualwear is critical, but we’re confident that Del Piero will help us bridge the gap and make consumers understand the benefits of the fibre in India.” Talking about the partnership, Vinay Bhatia, Customer Care Associate & Executive Vice President – Marketing, Loyalty, & Analytics, Shoppers Stop Limited said, “We are delighted to associate with the Woolmark Company and iconic footballer Alessandro Del Piero in this effort to promote and reinforce the use of wool and woolen apparel in India. The Woolmark Company is the leading custodian of wool quality standards and an established brand in the global fashion fraternity. We are delighted to give our customers the opportunity to indulge in the signature Woolmark experience.”
 
Commenting on the innovative product Vito Dell’erba, Creative Director – Lifestyle Business, Raymond Limited said, “Wool is one of the most versatile fabric which has been underplayed for the longest time. ‘The Wool shirt’ by Raymond Ready to Wear’ is a distinctively innovative offering. This shirt keeps you warm in winters and cool in summers due to the insulating property of wool. It can be worn in India throughout the year with ease. This innovation by Raymond Ready to Wear intends to break the myths associated with wool. We have always focused on providing the best for our consumer and this innovation reiterates the expression of being the finest.”


- Dharmishtha Dagia