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Launch of Valaya Home!

It was an exciting evening as guests and glitterati gathered for the launch of Valaya Home, the uber luxury brand from the House of Valaya, at The Gallery on MG in New Delhi. The evening was hosted by the ‘Czar of Indian Couture’, JJ Valaya and TJ Singh, Managing Director, The House of Valaya. The launch marks the foray of the House of Valaya into the world of luxury interiors and also presents the first ever concept of such kind by a top fashion house in India.

Speaking at the launch of Valaya Home’s First Experience Centre in New Delhi, JJ Valaya, Founder & Creative Director, House of Valaya, said, “We are immensely pleased to take our brand to the next logical level in luxury lifestyles! Valaya Home is poised to be an uber-luxury player, where exclusivity and bespoke will be the buzzwords. It is our endeavor to make our client holistically experience and embrace a distinguished ethos of fine living in a Signature Valaya ethos, which believes that the past and present must co-exist for any space to be distinguished, elegant and edgily interesting. The Valaya Home Experience Centre is a unique one and demands two distinct approaches; one, a holistic one where the entire space needs to be looked at in totality for its sheer luxury and scale, and then one needs to very carefully revisit it again for the detailing and sheer craftsmanship of its individual pieces.”

Speaking about the association, Vivek Ramabhadran, Managing Director, Swarovski Professional, Swarovski India Pvt. Ltd., said, “We see an enormous potential in tapping into the high-end interiors and décor space in India. In his trademark regal and intricate style, JJ Valaya has been a pioneer in setting trends and positioning the use of Swarovski crystals in not just his signature bridal wear and haute couture but also in interiors where he has designed a range of soft furnishings and wall panels with crystals from Swarovski. We are delighted to be associated with Valaya Home where Swarovski crystals will further enhance the beauty of these bespoke creations for luxurious home interiors.” Sanjay Sachdeva, Director Advance India Projects Limited, which is developing Cattaro, India’s First Bespoke Designer Residences, in Gurgaon added, ”This partnership is apt for this grand occasion as this is a once in a life time opportunity to own something so varied & unique. Valaya Home products and services are a perfect fit for our luxury residences, as Mr. JJ Valaya is designing 24 apartments at Cattaro by AIPL and we are proud to announce this partnership.”

Enjoying Wine, Champagne and Hors d’oeuvres were Delhi’s Swish set, including artists, fashion designers, art aficionados, diplomats, corporate honchos and the crème de la crème of Delhi. Also spotted at the event were Leena Singh, Namrata Joshipura, Rina Dhaka, Sunil Sethi, Ramola Bachchan, Restaurateur AD Singh, Radhika Jha and Nasser Abdullah amongst others.


- Dharmishtha Dagia