L-R Ashish Shukla, Director – Expansion, Cinépolis India, Javier Sotomayor, Managing Director, Cinépolis India, Devang Sampat, Business Head – Strategy, Cinépolis India, Sunil Shroff, Head, Viviana M

Cinépolis, the World’s 4th largest and India’s 1st international exhibitor, announces the launch of the 2nd biggest megaplex in India with 14 screens at Viviana Mall, Thane. With this multiplex, Cinépolis will be operating 110 screens across India, making it the fastest brand to cross the 100-screen landmark organically. This megaplex is the most technologically-advanced cinema with six concepts under one roof viz. Cinépolis VIP, IMAX, 4DX, Dolby Atmos, RealD 3D and 4K projection system. With this theatre, it is introducing 4DX to India which provides a fully immersive movie experience with a real simulation of effects like motion seats, water, wind, fog, lightening and scents that enhance what one views on the screen. The other revolutionary concepts that the theatre encompasses include the Cinépolis VIP that reinvents entertainment with full leather recliners, in-theatre restaurant, fully-equipped IMAX Screen and in addition, another auditorium in the complex is equipped with Dolby Atmos, which employs up to 64 speakers.

Speaking on the occasion, Mr. Javier Sotomayor, Managing Director, Cinépolis India said “Cinépolis is committed to offering the best cinema experience to movie goers in India. With this goal in mind, we have introduced unparalleled concepts in the country such as IMAX, 4DX, exclusive RealD 3D, Dolby Atmos sound to name a few. Thanks to these features, the brand has quickly marked its niche in the country and has been able to garner widespread loyalty. This is our second VIP property in India and megaplexes such as these enable us to bring all these different concepts under one roof. We thank Mr. Sunil Shroff and his team for the opportunity to be able to gift to the people of Thane this great megaplex at Viviana Mall, Thane. On the back of this success, we aim to reach the 400-screen landmark by 2017.”
 
Mr. Sunil Shroff, Head, Viviana Mall said, “It gives us immense pleasure to announce the opening of Cinépolis at Viviana. In a short span of a year, Viviana has reset benchmarks with its vibrant retail offerings and unique consumer experiential. With the launch of Cinépolis, we have sealed our position among the country’s premium destinations for entertainment, shopping, dining and other recreational activities.”  

- Dharmishtha Dagia