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THE GR8! MAG 10TH ANNIVERSARY PHOTOSHOOT
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Amrita Puri at Evara Platinum Blessings’ launch!

Platinum Guild International (India) introduced Evara Platinum Blessings an exquisite range of jewellery for women in the bridal jewellery segment. Amrita Puri and Smaran Sahu showcased the Platinum Evara range. Vaishali Banerjee, Country Manager India, Platinum Guild International said, “We have seen phenomenal success of the platinum programmes and it has resonated with young India. So we step forward and embark on a new journey to create and build another platinum milestone with Evara Platinum Blessings, a blessing of everlasting love from the parents to the bridal couple at the wedding.”
 
Michael Foley, Jewellery & Product Designer, Foley Designs said, “Platinum Evara brings a contemporary expression to ornamentation with a sense of sophistication. The first challenge of taking platinum into bridal wear was to filter several design directions to create a universal concept that stays unique to platinum and its core essence. The intent of every piece in Evara is to symbolically create a bond representing the convergence of two families and subsequently building new relationships.”

Amrita Puri said, “I think Platinum Evara is a great way for parents to bless a newly married couple with everlasting love. I love this Platinum Bond, as it signifies the coming together of 2 families. It can be worn beyond just the wedding occasions. And what is even more special is that every time I would wear this, I would be carrying with me my parents love and blessings. I think I would be very touched if my parents gifted me Platinum Evara when I decide to get married.”


- Dharmishtha Dagia