Zee Café

The splendid night, with oomph and sizzle, saw a turnout of 100 young ladies in their bests at Zee Café and Desperate Housewives Sinful Event in association with high street label bebe, on the 2nd of December in Mumbai and 5th December in Delhi.

The Wine & Cheese elegant affair was undoubtedly loaded with fun activities such as makeover booths, special shopping discounts and quirky nail-arts especially for the women to let their hair down and sin away and they did. In addition to all the fun, guests Daisy Shah, Elli Avram and Hasleen Kaur ensured the sin-ness was consistent and up and about in full swing.

Zee Café announced the airing of all eight seasons of Desperate Housewives around the festive season of Diwali. Therefore, the channel came up with the most innovative promotional ideas to engage their target audience, being the young urban women. Sin Is In, being the central theme of the campaign,  promoted that women, too, have their little sins they would like to indulge in and they should be given the freedom to enjoy life as much as anyone else without any guilt.

Speaking on the same, Mr. Sharlton Menezes, Head - Content & Marketing of Zee Café shared, “Zee Cafe believes in inducing certain uniqueness in its campaigns to target more viewers. While engaging with the viewers was the first task with Desperate Housewives, the Sin Is In Campaign added certain newness and edge, keeping all viewers well connected with the show. We have received an amazing response from our viewers which encourages us to organize more such events in innovative ways in the long run”.

The calls to entries were done online via the campaign site www.sinisin.in. The campaign ensured it catches the target viewer’s attention in the most resultant way due to which the website hit bulls-eye and received over 2000 entries for this, out of which the first 100 girls registered were chosen for this high end event in Mumbai and Delhi respectively.

There surely wasn’t anyone who didn’t sin at the event!