L'Oréal Professionnel Indian Hairdressing Awards!
After four successful years of the Colour Trophy, L'Oréal Professionnel has upped the ante by re-christening their mega hairdressing event - the Indian Hairdressing Awards. In August this year, hairdressers across the country were invited by L’Oréal Professionnel to send in their entries – photographs of the looks they created – in a category of their choice. The categories included Colour Trophy, Cut & Style, Men’s Image and Young Colourist. The Indian Hairdressing Awards 2014-15 witnessed exemplary talent and outstanding creativity that will inspire new trends in the hairdressing industry. “We received more than 1000 entries this year! It is overwhelming to see the number of entries multiply with each edition of the IHA and the quality keeps getting better and better.” said Sussan Verghese GM Marketing, L’Oréal Professionnel. Talking about the awards, Mr. Aseem Kaushik, Director, L'Oréal Professional Products Division said, “We are excited to commence the 5th edition of the Indian Hair Dressing Awards. Since the launch of L’Oréal Professionnel in India in 1997, we have worked to professionalise the industry through training and provide them with artistic inspiration. This event is our endeavor to create a national platform to recognize excellence in not only the art but also the business of hairdressing.”
The live competitions were kick-started with the south regional round in Chennai, followed by the WEST regionals in Mumbai. The judges included Indonesian Hairstylist Lie Kuang, photographer Jatin Kampani, makeup artist Virginia Holmes, designer Rocky Star, and the editor of Elle magazine, Aishwarya Subramanyam. The evening saw the main event – starting with a ramp walk of each of the teams with their models proudly showing off their looks and enthralled guests with a live hair-show themed – ‘Tribes’. The outfits created by Designer Gavin Miguel had his signature style of detail and sophistication to set the right tone for the evening. The night ended with the announcement of the National Finalists. After the awards ceremony, celebrations continued with attendees dancing the night away! After West the other regional competitions will be held in Kolkata and New Delhi respectively, culminating into the magnificent Grand Finale scheduled to be held in Goa in February 2015.
- Dharmishtha Dagia