PVR Cinemas recently commenced another new venture to woo its audience with an exclusive range of merchandise for its patrons to give them an even closer to the nuances of the movie. PVR, being the cinema partner of the film Singham Returns, associates with the Bollywood production house for the first time to introduce exclusive ‘Singham Returns’ popcorn bags, sippers for beverages and lunch boxes that can also be carried home by patrons, as souvenirs at its various multiplexes. 

 

Kamal Gianchandani, President, PVR Pictures said, “Cinema watching in India is changing at a dynamic rate. Today, the patrons demand a personal- visual treat when they enter to watch a movie. Internationally, movie merchandising is extremely popular with cult movies like Star Wars, Harry Porter series, Jurassic Park and many more. PVR, being the industry leader leaves no stones unturned to offer its patrons a global- standard movie watching experience in the country.” The movie is slated to release on 15th of August, 2014.

 

- Dharmishtha Dagia