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THE GR8! MAG 10TH ANNIVERSARY PHOTOSHOOT
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FOX Traveller dons a new look!

FOX Traveller
FOX Traveller

 

FOX Traveller takes on a new avatar with the launch of FOX Life India. After being the undisputed leader in the travel and lifestyle segment, its broadening its appeal further with this re-launch to reach out to newer audiences. FOX Life, in soul and essence, is still Fox Traveller- infected with the spirit taking on fun journeys. This will give the channel two big advantages- the current winning mix of positioning and content, and a fresh and exciting global library. Besides the exciting content line up, it will bring in the global look and feel along with a refreshed thought for the audiences. The new tag line of the channel ‘Go Places’ is a summation of this philosophy, urging viewers to get out there and explore more as it also believes that life should be a string of interesting journeys, rich with experiences. The voice over for the brand film has been given by the acclaimed and experimental Bollywood actress Konkona Sen. The channel has lined up a host of exciting content, exploring different faces of an enriching life, like music, travel, fashion, food, and some more like:

Go Food: Twist of Taste, David Rocco Dolce India, Miguel’s Tropical Kitchen…

Go Fashion: Style and the City, Styled by June…

Go Travel: This is Brazil, When Patrick met Kylie…

Go Music: Soundtrek…                                                           

Go Reality: Life mein Ek Bar…

Go Party: Latin Angels…

 

Keertan Adyanthaya, Managing Director, FOX International Channels said, “Fox Traveller's journey has been exciting, fun, and fruitful. And as we continue on our next leg of this journey, it only gets bigger and better. With the promise of offering our viewers greater variety through the eclectic mix of our local and international programming, existing and new, we launched FOX Life, and we are growing the travel & lifestyle genre and broadening our channel appeal to variety seekers. 

 

- Dharmishtha Dagia