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  MTV Rock the Vote
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  MTV Rock the Vote!

12 crore first time voters in 2014 – that’s more than votes won by any party during last elections. Almost 90,000 first time voters aged 18 and 22 in every Lok Sabha constituency this year. 97% of the youth agree that they can bring about change but only 15% feel they have a say in choosing the government. 7 months of nonstop voter awareness campaigns across 20 cities through the length and the breadth of the country, reaching out to 300 colleges and to over a million students. Holding 10 concerts supported by 30 of the biggest and hottest youth icons and celebrities in India. 10 prominent national political leaders joining in to appeal to the youth to vote and 4 days of twitter town halls with politicians generating 14.5 million reach on twitter.

As the nation geared up to vote elect a new government, ‘Hero MTV Rock the Vote’ brought together people from different walks of life which included prominent political figures like Shaina NC (representing BJP), Meera Sanyal (representing AAP), Sanjay Jha (representing Congress), youth marketing experts Aditya Swamy – EVP and Business Head of MTV India, Rishi Jaitly – Head, Twitter, Bobby Pawar - Chief Creative Officer, Publicis India, Ira Trivedi – Author, Dhiraj Nayyar –CEO Think India Foundation and Editor-at-large, Firstpost.com and Anup Gandhi – Owner of Bonobo at the Canvas Laugh Factory in Mumbai to urge first time voters to go out and exercise their vote. MTV also got together with young and happening Bollywood stars such as Varun Dhawan, Nargis Fakhri, Ileana D’Cruz, Alia Bhatt and Arjun Kapoor to create tongue in cheek – ‘Thank you for not voting’ videos.



- Dharmishtha Dagia