Chota Bheem.

Chhota Bheem ka Fatafat Formula, an innovative marketing School Contact Program (SCP) in 2012, won the Gold Prize in the category ‘Best School Contact Program’ at the Event & Entertainment Management Association (EEMA) Awards 2013. This 2 months long SCP gave young school children a unique opportunity to learn basic self-defence techniques and aimed to empower children and also impress upon them the importance of safety in day-to-day life by teaching them the power of ‘Mind over Might’. The SCP was conducted with 5 lakh students in over 550 schools across Mumbai, Delhi, Bangalore, Kolkata, Ahmedabad and Chennai. ‘ In addition, special self-defence themed promos featuring Chhota Bheem were aired on Pogo.

- Dharmishtha Dagia