Money Drop

Endemol India, producers of hit primetime television content such as Bigg Boss, Fear Factor, Deal or No Deal, etc. added another feather to its cap by successfully completing more than 150 episodes of its sensational game show Money Drop. It’s airing simultaneously across four regional channels of Sun Network, Kaiyil Oru Kodi-Are You Ready in Tamil; Ko Aante Koti-Me Sontham Cheskondi in Telugu; Kayyalli Koti - Haelbittu Hodeeri in Kannada and Kaiyil Oru Kodi Are You Ready in Malayalam. Money Drop has become a rage and is now one of the most popular game show formats in South India and has become a common parlance amongst South Indian audiences. Money Drop is a nerve wracking game show that challenges the participants’ presence of mind. Backed by a unique mechanism that can multiply winnings to a life changing amount, this game show is a rollercoaster ride of emotions. Buoyed by the tremendous success of their show, Endemol India is in talks with leading GEC’s to replicate Money Drop in Hindi as well. Deepak Dhar, CEO-Endemol India says, “I am ecstatic that the Indian market has accepted this global gaming phenomenon with open arms. The show is running successfully on Sun Network in four languages Tamil, Telugu, Malayalam and Kannada. Taking the tremendous success of this show a step further, Endemol India is in talks with leading GEC’s to replicate Money Drop in Hindi as well.”

With the success of ‘Money Drop’ in the South market, Endemol India has showed their versatility yet again and reinstated their position as the leading production house that not only caters to the Hindi belt but also is a strong player in the regional belt.

- Dharmishtha Dagia